The bear market and the slump in cryptocurrencies seems to have not affected some big Bitcoin companies. After all, giants like Binance, Bitget, Bybit, among others, continue to announce news even in the bear market.
In the case of Binance, the company announced a strong new partnership with football superstar Cristiano Ronaldo. The player is a five-time FIFA Ballon d’Or winner and one of the greatest players in football history.
Binance and Cristiano Ronaldo
As reported by Binance, the partnership with Cristiano Ronaldo involves a series of actions, such as the launch of an exclusive collection of NFTs.
Cristiano Ronaldo and Binance will create a series of collections for sale exclusively on the Binance NFT platform.
The first collection will launch in late 2022 and will feature designs created in collaboration with Ronaldo himself.
“Cristiano Ronaldo has amassed one of the most dedicated fan bases in the world. All this through their authenticity, talent and charity work,” said Binance Founder and CEO “CZ” (Changpeng Zhao).
In addition, CZ highlighted that the collection of NFTs is just the beginning of the partnership with Cristiano Ronaldo. Meanwhile, the football player highlighted his relationship with fans:
“My relationship with the fans is very important. I know the fans will like the collection as much as I do.”, Ronaldo said.
Binance in Brazil
Amid the massive new announcement, Binance still faces issues with regulators in Brazil.
Recently, a decision by the Central Bank of Brazil affected Binance’s Brazilian reais payment provider, Capitual.
As reported by CriptoFácil, for about 7 days, users of the exchange in Brazil have not been able to withdraw reais from the platform via PIX.
Binance has promised to resolve the issue, but so far has not announced any news. According to Capitual, Binance did not comply with determinations requested by the BC to the bank and passed on to the exchange.
Binance, in turn, claims that the order violates the privacy of platform users.
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