Under the development trend of electric vehicles, various car manufacturers have successively announced their development plans for electric vehicles. This time, it is Honda’s turn to propose the latest plan. It is estimated that by 2030, a total of 30 electric vehicles will be deployed in various markets around the world, with a total output of 2 million vehicles. , It is estimated that 5 trillion yen will be invested in the research and development of electric vehicles and peripheral software technology in the next 10 years. If the investment in peripheral facilities is added, the total investment will reach about 8 trillion yen!
In the past few years, Honda has been striving to consolidate the existing business at a steady pace, and also actively innovate and grow, and move towards the goal of zero environmental burden.
Since 2018, Honda has gradually adjusted the product line, simplifying the grades and models of each car series. So far, the overall model has been reduced by half, and the goal is to reduce by 1/3 by 2025. At the same time, the related production costs have been reduced, and now it has been reduced by 10% compared with 2018. %; in this way, Honda has more space and resources to promote electrified vehicles.
Honda, which spans various fields, is currently the world’s largest power plant manufacturer, including: automobiles, locomotives, general dynamic products, outboards to aircraft, with an overall annual sales volume of 30 million units. Towards the carbon neutrality goal of 2050, Honda believes that not only can it be achieved by launching electrified products, but all aspects of evolution must be carried out.
In addition to electrification, shared batteries and hydrogen power are all future mobility solutions. Honda will use various solutions and elements to form an interconnected platform to improve the mobility and efficiency of society.
In the face of the next electric vehicle development plan, Honda has also formulated a new battery procurement strategy, which will be roughly divided into two major projects:
First of all, it will strengthen the stable cooperation relationship in the procurement of existing lithium batteries. In addition to purchasing Ultium batteries in cooperation with GM in North America, Honda is still looking for new partners and the possibility of establishing a new joint venture company to produce batteries. In China, it will further strengthen the cooperation with CATL; in Japan, it will purchase batteries for light electric vehicles from Envision AESC.
To speed up the independent development of next-generation batteries planned for the second half of 2020, the solid-state battery demonstration production line is expected to be completed and put into production in the spring of 2024.
As for the development and layout of electric vehicles that everyone is most concerned about, various products will be launched according to the market needs of various regions.
From now until mid-2020:
- North America: Will work with GM to jointly develop two mid-to-large electric vehicles, including the Honda Prologue, which has already been unveiled, and a new electric SUV from Acura.
- China: Plans to launch a total of 10 new electric vehicles by 2027.
- Japan: In early 2024, a small electric commercial vehicle with a range of 1 million yen will be launched. As well as electric mini-cars (K Cars) and electric SUVs.
Later period of 2020:
- From 2026, the Honda e: Architecture electric vehicle platform, which combines the newly developed hardware platform and software platform, will be launched.
- Through cooperation with GM Group, the launch of a new electric vehicle for North America after 2027 will be competitive with traditional fuel-powered vehicles in terms of cost and endurance, and at a mass-market price.
Based on the above plans, Honda also plans to set up a full-time electric vehicle production plant in Guangzhou and Wuhan, China, as well as a dedicated production line for electric vehicles in North America. It is expected that by 2030, a total of 30 electric vehicle product lines, ranging from light commercial vehicles to flagship models, will be launched in various markets around the world, with a total annual production target of more than 2 million vehicles.
In addition to hardware, Honda will also simultaneously strengthen software development, hoping to enhance the added value and interconnectivity of each product through software. Honda’s various products are linked together by a new interconnected platform to facilitate consumer information connectivity.
In the fields of electrification technology and software development, and Internet technology, including batteries, Honda will strengthen its development efforts. In addition to increasing R&D personnel, Honda will also actively cooperate with other companies across borders and invest in new startups to achieve their goals.
With the electric vehicle development plan, Honda will also take advantage of the new industries derived from the above-mentioned software and hardware development to expand the overall business scope of the group; financially, even under the influence of the epidemic and the shortage of semiconductor supply, Honda has reduced costs through a comprehensive approach. , and the improvement of the business structure, it still achieves a 7% return on sales in the medium and long term. By the end of the third quarter on December 31, 2021, the net profit reached 1.9 trillion yen, and the overall financial position is still quite healthy.
As mentioned in the preface, Honda’s R&D budget in the next 10 years will reach about 8 trillion yen, of which the development investment of electric vehicles and its surrounding software will reach 5 trillion yen. The shared part will also invest up to 1 trillion yen; and actively invest in start-up companies with high potential advanced technologies and business models with an annual amount of 10 billion yen.
In addition, Honda also issued a total of 2.75 billion US dollars of green bonds in March 2022, expecting to raise more funds for the development of electric vehicles and fuel cell vehicles, in order to accelerate the achievement of the social responsibility goal of zero environmental impact.
In the end, in the product plan, the most eye-catching should be that Honda will launch two new sports car models for the global market. Judging from the preliminary pictures shown in the briefing, one should be a traditional two-door sports car, and the other It is very likely to be the next-generation NSX flagship sports car.
For car fans and Honda fans, it will be possible to reproduce the sports driving thinking and characteristics of Honda, and to reproduce the Honda soul that everyone loves.