Facial palm: Keanu Reeves, who once scoffed at the concept of NFTs, is getting into NFTs. The actor and his partner, Alexandra Grant, have become advisors to the Futureverse Foundation, a charitable foundation that aims to encourage artists to create non-fungible tokens to sell in the metaverse.
The Hollywood Reporter writes that the Futureverse Foundation, created in collaboration with Non-Fungible Labs and New Zealand-based NFT company Fluf World, will fund artists whose works will be made into NFT. Its goal is to make the metaverse more accessible to people, especially those from disadvantaged backgrounds.
Brooke Howard-Smith, co-founder of Reeves, Grant, and Non-Fungible Labs, will help artists through the process of transferring traditional artwork to digital NFTs for sale in the Metaverse.
“It’s the beginning, it’s a nascent time for technological change where some people understand they’re already in the metaverse, and some people don’t know what an NFT is,” Grant said.
Keanu Reeves doesn’t understand the NFT hype either. Watch our full interview here: https://t.co/ea0NInhtBO pic.twitter.com/UuUNFMtfmf
– The Edge (@verge) December 11, 2021
Although the Futureverse Foundation is a charity, Reeves’ involvement is somewhat surprising given his past views on NFTs. In December, while giving an interview alongside Matrix star Carrie-Ann Moss with The Verge about the Matrix Awakens Unreal Engine 5 demo, he scoffed at the idea of NFT digital ownership when their content can be “easily reproduced”. He also pleaded, “Can we just not have Facebook invent the metaverse? and said a friend bought him some crypto some time ago, but he didn’t.
It seems Reeves is more open to the idea of NFTs these days. “I am honored to join the efforts of Non-Fungible Labs in cooperation with Alexandra Grant for the Extraordinary Program and Opportunity of the Futureverse Foundation, in support of artists and creators around the world,” the actor said in a statement. .
The recent cryptocurrency crash has impacted the NFT market. According to The Block, total monthly volume in May had fallen to $4 billion. That’s still a lot of money, sure, but it’s down 75% from the $16.5 billion the markets saw in January. eBay doesn’t seem worried, however, after acquiring the KnownOrigin NFT Marketplace.