Now in its seventh year, the Apple Watch Rainbow Edition bands and faces show that Apple is proud to be with and support the LGBTQ+ community that it is made of. This year’s Rainbow Edition sports bezel features a gradation of colors and weaves the word “pride” directly into the strap. In addition, Apple will launch a new Shot on iPhone Pride-themed event on Instagram, capturing the essence of artists and people in the global LGBTQ+ community.
Rainbow Edition Sports Bezel
Using a comfortable, durable, and adjustable sports ring design, Apple used new technology to remove several double-layer nylon braided loops from the strap to display the word “pride” in cursive style. Inspired by the original “hello” greeting displayed on the first Macintosh in 1984, giving the word a fresh, 3D stereoscopic look and feel. In the color gradation, the original rainbow colors are combined with the colors of the pride flag, including light blue, pink and white, representing trans and gender nonconforming people, and black and brown, symbolizing the black and Latino communities. These colors also represent people who have HIV/AIDS or who have died from it.
The watch ring is priced at 1,600 yuan and can be ordered through apple.com/tw and the Apple Store app today, and will be available at Apple retail locations starting May 26.
rainbow line surface
Inspired by various gay pride flags, this new face combines multiple colors to represent the strength and mutual support of the LGBTQ+ movement. Echoing the braided loop of the sporty watch ring, each vibrant line is part of the whole that makes up the surface. Colored lines move when the user rotates the Apple Watch Digital Crown, taps the display, or lifts their wrist. Apple has also included a new “Lightweight App” feature in the strap packaging, giving users instant access to a new surface that matches the strap in a simple and convenient way.
The new Rainbow Edition watch face is available immediately and requires an Apple Watch Series 4 or later with watchOS 8.6, and an iPhone 6s or later with iOS 15.5.
Rainbow Edition Nike Sport Band
The new Rainbow Edition Nike Sport Band showcases the full spectrum of the rainbow and is complemented by a matching rainbow-colored Nike “Bounce” surface. Along with Nike’s Be True collection, the sports band honors those who expand sports for future generations and inspire others to feel true to themselves. Be True is part of Nike’s broader commitment to supporting LGBTQ+, focusing on recognition, advocacy, inspiration and education.
The new Nike Sports Watch Band is priced at 1,600 yuan and is available to order through apple.com/tw and the Apple Store app today, and will be available at Apple retail locations starting May 26. The Rainbow Edition Nike Sport Band is also available soon on nike.com.
New Shot on iPhone Pride Themed Event
From San Francisco’s Harvey Milk Plaza to São Paulo’s Paulista Avenue, the Shot on iPhone Pride event will showcase video work by a group of brilliant cross-border creatives, applauding today’s queer pioneers in venues historically significant to the LGBTQ+ movement. The series will be published on Instagram via @apple. Including by photographer Ryan McGinley at Stonewall Bar in New York, Evan Benally Atwood at Window Rock, Arizona, Meinke Klein at the Gay Monument in Amsterdam, Caia Ramalho at Paulista Avenue in São Paulo, Lydia Metral at Plaza Chueca in Madrid, Collier Schorr at Harvey Milk Plaza in San Francisco Filming works, and experimental hip-hop dancer Jin Lee Baobei will be included in the final filming location.